環保專案成果報告查詢系統

專案計畫編號	TCSB-106-CP03-02-A015
經費年度	106
計畫經費	3,035 千元
預算科目	綜合企劃-計畫追蹤管制與考核
專案開始日期	2017/07/04
專案結束日期	2017/12/31
專案主持人	馮瑞麒
主辦單位	毒物及化學物質局
承辦人	黃慧芬
執行單位	泛科知識股份有限公司
專案分類	科技計畫
中文關鍵字	媒體整合、政策溝通、化學物質安全、食品安全、社群媒體、新媒體、動畫、公共服務
英文關鍵字	Media integration, Policy communication, Chemical safety, food safety, social media, new media, animation, public service
協同主持人	林英佐
共同主持人
計畫聯絡人	林英佐
計畫聯絡電話	02-23620699#616
計畫聯絡信箱	yingtso@panmedia.asia

中文摘要	近年來無論是食安或是關於生活中化學物質的事件、謠言層出不窮,嚴重影響民眾對於環境及政府的信任,造成恐慌。無論這些化學物質的危害是否為真實、是否需要視為災害進行緊急應變處理，皆需要於事件開始傳播時便即時、快速給予民眾正確的資訊，並且平時建立相關知識傳遞，以及讓民眾了解機關的職掌以及作為，提升信任。有鑑於建立起正式且暢通的溝通管道,故行政院環境保護署毒物及化學物質局於今年(106)提出「我國化學物質安全媒體整合計畫」，希望透過多元媒介與新興媒體傳遞正確資訊，提升民眾面對化學物質新聞的相關知識、應變能力之關鍵，進而長期培養民眾對相關訊息的基本知識與判讀能力。本計畫透過Facebook粉絲頁運營、專題文章撰寫、懶人包與動畫製作、名人連署活動、雜誌與廣播宣傳、隨堂考遊戲製作等，將相關知識建立起來。並辦理民調前測與實測瞭解民眾對化學物質安全的認知，並透過網路民調，進一步分析重要關切主題。最後，將整體結果集結製作，以便民眾建立相關基礎知識，達到降低化學物質相關災害或恐慌，維護民眾安全之目的。
中文關鍵字	媒體整合、政策溝通、化學物質安全、食品安全、社群媒體、新媒體、動畫、公共服務

中文摘要

近年來無論是食安或是關於生活中化學物質的事件、謠言層出不窮,嚴重影響民眾對於環境及政府的信任,造成恐慌。無論這些化學物質的危害是否為真實、是否需要視為災害進行緊急應變處理，皆需要於事件開始傳播時便即時、快速給予民眾正確的資訊，並且平時建立相關知識傳遞，以及讓民眾了解機關的職掌以及作為，提升信任。有鑑於建立起正式且暢通的溝通管道,故行政院環境保護署毒物及化學物質局於今年(106)提出「我國化學物質安全媒體整合計畫」，希望透過多元媒介與新興媒體傳遞正確資訊，提升民眾面對化學物質新聞的相關知識、應變能力之關鍵，進而長期培養民眾對相關訊息的基本知識與判讀能力。本計畫透過Facebook粉絲頁運營、專題文章撰寫、懶人包與動畫製作、名人連署活動、雜誌與廣播宣傳、隨堂考遊戲製作等，將相關知識建立起來。並辦理民調前測與實測瞭解民眾對化學物質安全的認知，並透過網路民調，進一步分析重要關切主題。最後，將整體結果集結製作，以便民眾建立相關基礎知識，達到降低化學物質相關災害或恐慌，維護民眾安全之目的。

中文關鍵字

媒體整合、政策溝通、化學物質安全、食品安全、社群媒體、新媒體、動畫、公共服務

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	我國化學物質安全媒體整合計畫期末報告v.11.pdf	33MB		2018/3/1 上午 12:00:00

摘要	In recent years, many incidents and false rumors regarding food safety or chemical substances in our daily lives have seriously tested the trust of the pubic to the government, and have created certain panics. Whether the chemical substance is really harming or not, or actions should be taken to prevent its harm, the government should provide correct information to the public instantly and rapidly right at the beginning of the incident. Such information platform could also provide information and knowledge related to the subject routinely to allow the public to familiarize with the responsibilities and performances of the organization to raise credibility. In order to establish an official and smooth communication channel, The Executive Yuan Environmental Protection Administration Toxic and Chemical Substances Bureau has presented “R.O.C. Chemical Substances Safety Media Integration Program” this year (2017) in the hope that through different platforms and new media, it could convey correct information and knowledge. The public hence could increase their knowledge and ability to adapt while facing news regarding chemical substances; in the long term, the public should obtain certain basic sense and literacy toward such news stories through the platforms. The program builds the knowledge and literacy through Facebook Fanpage, feature stories, facts and tips in for dummies styles, animations, celebrity endorsements, magazine and radio advertisements, and pop quiz games. A survey as a pilot test underwent to assess the public’s true degree of understanding toward chemical substance safety, and then through an extensive online survey, the program has been able to analyze the issues that concerned most people. The final step was to absorb the overall results to create the content in different platforms to establish basic knowledge to prevent damage or panic as much as possible, and to protect the public from harms caused by chemical substances.
英文關鍵字	Media integration, Policy communication, Chemical safety, food safety, social media, new media, animation, public service

摘要

In recent years, many incidents and false rumors regarding food safety or chemical substances in our daily lives have seriously tested the trust of the pubic to the government, and have created certain panics. Whether the chemical substance is really harming or not, or actions should be taken to prevent its harm, the government should provide correct information to the public instantly and rapidly right at the beginning of the incident. Such information platform could also provide information and knowledge related to the subject routinely to allow the public to familiarize with the responsibilities and performances of the organization to raise credibility. In order to establish an official and smooth communication channel, The Executive Yuan Environmental Protection Administration Toxic and Chemical Substances Bureau has presented “R.O.C. Chemical Substances Safety Media Integration Program” this year (2017) in the hope that through different platforms and new media, it could convey correct information and knowledge. The public hence could increase their knowledge and ability to adapt while facing news regarding chemical substances; in the long term, the public should obtain certain basic sense and literacy toward such news stories through the platforms. The program builds the knowledge and literacy through Facebook Fanpage, feature stories, facts and tips in for dummies styles, animations, celebrity endorsements, magazine and radio advertisements, and pop quiz games. A survey as a pilot test underwent to assess the public’s true degree of understanding toward chemical substance safety, and then through an extensive online survey, the program has been able to analyze the issues that concerned most people. The final step was to absorb the overall results to create the content in different platforms to establish basic knowledge to prevent damage or panic as much as possible, and to protect the public from harms caused by chemical substances.

英文關鍵字

Media integration, Policy communication, Chemical safety, food safety, social media, new media, animation, public service