環境資源報告成果查詢系統

100年度綠色生活資訊網暨環保產品線上採購網行銷推廣計畫

中文摘要 服務對象包含政府機關、民間企業與團體、製造廠商、銷售業者、0800人員、一般民眾、管理者環保署及其委辦計畫。本年度工作執行目標在於綠色生活資訊網系統(包含環保標章電子化網路申請作業系統、政府綠色採購網路申報系統、及環保產品線上採購網站)的維護管理、更新、及輔導使用者為主,並確保環保產品線上採購網的運行(並不涉及金流與物流);對於宣傳方面則著重於網路行銷,並不包含實體管道的行銷。
中文關鍵字 環保標章、機關綠色採購、綠色採購

基本資訊

專案計畫編號 EPA-100-K102-02-203 經費年度 100 計畫經費 5370 千元
專案開始日期 2011/02/16 專案結束日期 2011/12/31 專案主持人 黃雅雯
主辦單位 管考處 承辦人 莊炳義 執行單位 環資國際有限公司

成果下載

類型 檔名 檔案大小 說明
期末報告 100年度綠色生活資訊網暨環保產品線上採購網行銷推廣計畫.pdf 28MB

Year 2011 「Greenlivng and BuyGreen Promotion Plan」

英文摘要 The project began on February 16, 2011 to provide services to government agencies, private enterprises and organizations, manufacturers, sellers, customer service staff on 0800 free phone number, the general public, the EPA as regulator, and its commissioned projects. This year the project was mainly focused on the maintenance, management, and update of the GreenLiving Information Platform (including the Green Mark E-Application System, the Government Green Procurement Online Reporting System, and the BuyGreen website), and on guidance provision for users of the Platform. The project was also aimed at ensuring the operation of the BuyGreen website (not involving cash flow and logistics). Promotional efforts were directed at Internet marketing instead of brick-and-mortar marketing. At least 47 functions were added and enhanced for the purposes of system establishment or revamp, such as the Green Mark E-Application System, the Government Green Procurement Online Reporting System, an organizer system, the Government Green Procurement Evaluation System, the Private Enterprise and Organization Green Procurement Reporting System, a digital learning system, the Seed Staff Dispatch System, a website for children, an English website, and the Green Mark products e-catalogue. For promotion and publicity, 60 news items in Mandarin Chinese, 52 news items in English and 336 latest updates were translated and published. 50 briefing sessions were held, 12 education and training workshops were organized for customer service staff on 0800 free phone number. 18 video/audio messages were released and 24 e-papers were sent. The construction of the BuyGreen website was entirely completed. By the end of December the website had up to 21,170 members. Guidance was provided to 45 companies concerning contract signing and system operation. A total of 993 products were marketed on the website and total sales amounted to NT $1,041,314.
英文關鍵字 Green Mark、Government Green Procurement、Green Procurement