The project began on February 16, 2011 to provide services to government agencies, private enterprises and organizations, manufacturers, sellers, customer service staff on 0800 free phone number, the general public, the EPA as regulator, and its commissioned projects. This year the project was mainly focused on the maintenance, management, and update of the GreenLiving Information Platform (including the Green Mark E-Application System, the Government Green Procurement Online Reporting System, and the BuyGreen website), and on guidance provision for users of the Platform. The project was also aimed at ensuring the operation of the BuyGreen website (not involving cash flow and logistics). Promotional efforts were directed at Internet marketing instead of brick-and-mortar marketing.
At least 47 functions were added and enhanced for the purposes of system establishment or revamp, such as the Green Mark E-Application System, the Government Green Procurement Online Reporting System, an organizer system, the Government Green Procurement Evaluation System, the Private Enterprise and Organization Green Procurement Reporting System, a digital learning system, the Seed Staff Dispatch System, a website for children, an English website, and the Green Mark products e-catalogue.
For promotion and publicity, 60 news items in Mandarin Chinese, 52 news items in English and 336 latest updates were translated and published. 50 briefing sessions were held, 12 education and training workshops were organized for customer service staff on 0800 free phone number. 18 video/audio messages were released and 24 e-papers were sent.
The construction of the BuyGreen website was entirely completed. By the end of December the website had up to 21,170 members. Guidance was provided to 45 companies concerning contract signing and system operation. A total of 993 products were marketed on the website and total sales amounted to NT $1,041,314.