The objective of this project was to develop new items and increase the number of Green products. The project implementation focused on: providing the industries counseling resources and assistance, promoting the Green Mark and communicating with the industries, and improving their competence of self-assessment and application submission. The implementation details and results are summarized as follows.
First, to provide counseling resources, this project divided the industries into two categories based on Green products. The first category was the industries already having Green products, and the project goal was to assist 20 companies to develop more Green products. The second category covered those without Green products, and the goal was to help ten companies. This project also promoted Green products through the industry association, and the goal was to assist ten companies. In the initial stage, this project assessed and screened companies to prioritize counseling objects for this year. There were six assessment criteria, including the inter-entity supply contracts of the Bank of Taiwan, amount of procurement in the past three years, redeemable products of GreenPoint, products with other marks, product life cycle, and abide by the promotion policy of Green Life. So far, this project has successfully assisted 30 companies in applying for the Green Mark and has developed 8 new standards. All applications has verified and met the contract requirements.
Second, to continue promoting the Green Mark to the industries and improving their willingness and competence of application submission, this project continued to organize introduction seminars (2 sessions) for the manufacturing industry. Compared to the previous product-specific approach, the seminars were more focused and provided more interactive discussions. This project also organized on-site observations (1 session) for the service industry. People from the service industry could thus observe the Green Mark-awarded hotels on-site and interact with the hotel staff. The service industry could better comprehend the standard and apply it to their business operation. In addition, for physical campaigns this year, as some participants were concerned about the pandemic, the campaigns were broadcast live online. The results of the aforementioned promotional activities were: a total of 70 participants at the introductory seminars from 55 industries and associations. A total of 33 people (from 16 industries and associations) participated in the on-site observations. After these campaigns, approximately 20% of the industry members contacted the project counseling team.
Overall, this project has not only met the contract requirements and achieved the project objectives but also compiled the valuable feedback proposed by the industries, manufacturers, and associations through communication. Their feedback, including that on Green Mark standards, Green Mark application procedures, and market/environmental incentives, will serve as a reference for future policy promotion.